Hello there.
You have either asked me to retweet a post or to draw the attention of my followers to a particular site. It is quite probable that you want to alert as many people as possible to a worthy cause, an extraordinary person or perhaps a landmark day or event that should be celebrated and recognised by as many people as can be reached. It is just as probable that I heartily approve of your cause and its aims. And yet I am sending you here to this page on my website instead of complying with your simple and reasonable request. What on earth am I playing at? How can I be so uncharitable, so unfeeling? With a quarter of a million followers isn’t it my duty to use my captive twitter audience for good and noble ends?
Well yes. But try and understand how difficult it is to comply with your wishes for a number of reasons.
If I direct followers’ attention to one site on request, then don’t I have to for all?
Suppose I miss a particular request, suppose I just don’t see it stream past me?
Suppose one such ‘charity’ is revealed to be rather more self-interested and less charitable than I had supposed, not unlike certain appeals for sponsorship that have turned out to be little short of attempts to get money for a nice long holiday for some enterprising scamster? How can I have time to check out the dozens and dozens of sites a day? And yet, if I don’t, how can I be confident that I am not leading my followers astray and giving the oxygen of publicity to frauds?

