Steve Jobs

I last saw Steve Jobs a year and half ago. I spent an hour alone in his company while he showed me the latest piece of magical hardware to have come from the company he had founded in 1976, the yet to be released Apple iPad. Naturally I was flattered to have been approved by him to be the one to write a profile for Time Magazine and to be given a personal demonstration of the device of which he was so clearly proud and for which he had such high hopes. The excitement of him then handing me an iPad (after I had duly signed severe NDAs prohibiting my flaunting it in public until the embargo date had passed) and being able to play with it before the rest of the world had even seen one tickled my vanity and I would be dishonest if I did not confess to the childlike excitement, the pounding thrill, the absurd pride and the rippling pleasure I always feel on such occasions – emotions that have long been pointed out as pathological symptoms of the wilder shores of unreason that Apple idolatry induce in people like me and as a part of Steve Jobs’s almost Svengali like powers of persuasion, and Barnum-like huckstering.

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Wherever and however you are reading this, welcome. It might be that you are, like me, the kind of early adopting sillyhead who has already got their hands on an iPad and, having naturally rushed to download FryPaper the App, is now reading this on your new slidey-smooth device. Perhaps you have an Android or iPhone and are making use of WordPress’s rather superior on-the-fly mobile formatting. It may be that you are quite happily reading these words the traditional way on the stephenfry.com website. You may be one of a large-ish chorus who wishes I would stop being so lazy and prevaricating and return to the habit of recording blessays and blogs in the form of a podgram as I used to do in the good old days.

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Time_Cover

Apple’s iPad: The Mothership Prepares for Launch

On the Mother Ship. a self-confessed Apple fanboy gets finger time with the ipad – and face time with Steve Jobs

Article “Apple’s iPad: The Mothership Prepares for Launch” published on Thursday 1st April 2010 in TIME Magazine” – Time Magazine headline.

It is a gorgeous spring day when I arrive at the coolest address in the universe: 1 infinite Loop, Cupertino, Calif., where apple has been headquartered since 1993. The campus, for such they call it, is enormous yet not big enough to contain apple’s current rate of expansion. An additional site is being designed and built. after stocking up on “I visited the mother- ship” t-shirts at the company store (we fanboys are pathetic, I readily confess), i am shown around the canteen, lawns and public spaces. It is right to call this a campus, for everyone looks and dresses like a student. I should imagine the only people ever caught wearing suits here have been visiting politicians.

I am here at apple’s invitation to try out the iPad, and later in my visit I will spend an hour with the company’s boss, Steve Jobs—the first time I’ve ever spent any real time with him.

Read this article at TIME.com

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